- To create a coveted and unprecedented awards ceremony, coincident with the Jamaica Diaspora Conference, that recognizes members of the Jamaica Diaspora and friends of Jamaica who do exceptional work in contributing to the development of Jamaica.
- The Jamaica Diaspora and Friends of Jamaica Excellence Awards Foundation (JDFJEAF) will give primacy to integrity, sincerity, good judgment, honesty, probity, honor, rectitude in decision-making, creating and setting standards in all respects as it relates to awards, awardees, award functions, patrons and guests.
- To celebrate and publicize the achievements of Diaspora members and friends of Jamaica in the development of Jamaica.
- To reward and encourage excellence.
- To provide a platform for participants to network and forge partnerships.